{"id":630,"date":"2017-06-14T08:43:08","date_gmt":"2017-06-14T07:43:08","guid":{"rendered":"https:\/\/ale.fr\/?p=630\/"},"modified":"2017-06-14T08:43:08","modified_gmt":"2017-06-14T07:43:08","slug":"coding-and-marking-the-hidden-challenges","status":"publish","type":"post","link":"https:\/\/ale.fr\/en\/2017\/06\/14\/coding-and-marking-the-hidden-challenges\/","title":{"rendered":"CODING AND MARKING: THE HIDDEN CHALLENGES"},"content":{"rendered":"<h4>How ALE printers can respond to even the most demanding marking needs?<\/h4>\n<p>When choosing a coding and marking system, customers often focus only on the final print quality and the initial printer cost. Although these elements are important, other factors are really need to be taken into account in order to purchase the best printer for your application.<\/p>\n<p>&nbsp;<br \/>\nFirst of all, customers have to reflect on the best solutions regarding not only the substrate they have to print but also their production and messages specifications: How much data should be printed? Which print size would fit the best the application? In the case of product export, how can I easily translate my messages and abide by different country regulations? How do I want to upload the message into the control box?<br \/>\nAll these questions need to be addressed before looking at the different coding and marking suppliers available on the market.<\/p>\n<p>&nbsp;<br \/>\nSecondly, the printers purchased need to deliver high-quality without compromising on productivity and efficiency. For instance, if a printer can mark on both sides of a box in one pass or print two-spot colours simultaneously, the benefit for the customer will be huge.<\/p>\n<p>&nbsp;<br \/>\nFinally, manufacturers also need to investigate further about the possibility of having machines that can help increase their brand image. They could do this by investing in more sustainable and green machinery for instance. They can also choose to create a visual identity by printing their logos on their every product or boxes, to catch attention.<br \/>\nBelow is an infographic summing up how ALE high resolution inkjet printer can answer these questions and help manufacturers to gain in productivity, offering printers that can easily adapt to all their coding and marking needs.<\/p>\n<p>Find the complete infographics <a href=\"https:\/\/docs.ale.fr\/common\/marketing\/Infographics-iceberg-challenges2.jpg\">HERE<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-631\" src=\"https:\/\/ale.fr\/wp-content\/uploads\/2017\/06\/Infographics-iceberg-challenges2.jpg\" alt=\"Hidden challenges of coding and marking system purchase - iceberg visual\" width=\"1200\" height=\"883\" srcset=\"https:\/\/ale.fr\/wp-content\/uploads\/2017\/06\/Infographics-iceberg-challenges2.jpg 1200w, https:\/\/ale.fr\/wp-content\/uploads\/2017\/06\/Infographics-iceberg-challenges2-1000x736.jpg 1000w, https:\/\/ale.fr\/wp-content\/uploads\/2017\/06\/Infographics-iceberg-challenges2-774x570.jpg 774w, https:\/\/ale.fr\/wp-content\/uploads\/2017\/06\/Infographics-iceberg-challenges2-1019x750.jpg 1019w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p class=\"wp-caption-dd\">\n","protected":false},"excerpt":{"rendered":"<p>How ALE printers can respond to even the most demanding marking needs? When choosing a coding and marking system, customers often focus only on the final print quality and the initial printer cost. Although these elements are important, other factors are really need to be taken into account in order to purchase the best printer&#8230;<a href=\"https:\/\/ale.fr\/en\/2017\/06\/14\/coding-and-marking-the-hidden-challenges\/\" class=\"read-more\" title=\"Lire la suite de cet article\"><\/a><\/p>\n","protected":false},"author":6,"featured_media":632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CODING AND MARKING: THE HIDDEN CHALLENGES - ALE More than a printer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ale.fr\/en\/2017\/06\/14\/coding-and-marking-the-hidden-challenges\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CODING AND MARKING: THE HIDDEN CHALLENGES - ALE More than a printer\" \/>\n<meta property=\"og:description\" content=\"How ALE printers can respond to even the most demanding marking needs? When choosing a coding and marking system, customers often focus only on the final print quality and the initial printer cost. 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